Georges River Council
Game on! Reimagining Our Seasonal Sports Process
Customer Profile
Georges River Council is a New South Wales metropolitan local government area responsible for delivering a wide range of community services, including the management of sports facilities and seasonal sporting allocations.
With high demand for access to sporting fields and facilities, the council manages complex booking cycles involving clubs, associations, and community groups. Ensuring fairness, transparency, and efficiency in this process is critical, particularly during peak seasonal allocation periods.
As participation in community sport continues to grow, the council required a more streamlined and scalable approach to managing expressions of interest and seasonal bookings.
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Why Watch This Case Study
This case study is particularly relevant for councils and organisations looking to:
- Simplify complex seasonal booking processes
- Improve fairness and transparency in allocations
- Reduce manual administration and processing time
- Enhance the customer experience for clubs and community groups
- Digitise expressions of interest workflows
Council's Challenge
Managing seasonal sports allocations is inherently complex, often involving large volumes of applications, competing priorities, and manual assessment processes.
Key challenges included:
- Time-intensive manual handling of expressions of interest
- Limited visibility and consistency across applications
- Administrative burden on staff during peak periods
- Friction in the customer experience for clubs submitting requests
- Difficulty scaling the process year-on-year
This created inefficiencies for council teams and frustration for community stakeholders.
The Approach
The Approach
Georges River Council implemented a streamlined solution using Attekus Bookable’s full Expressions of Interest functionality, enabling a structured and transparent allocation process.
The approach included:
- Digitising the expressions of interest process for seasonal sports
- Standardising application submission and data capture
- Creating a more structured and transparent workflow for assessment
- Enabling a more user-friendly experience for clubs and associations
This transformed a traditionally manual process into a consistent, digital-first workflow.
The Results
The new approach delivered measurable improvements across both operations and user experience:
- Enhanced customer experience for sporting clubs and associations
- Significant reduction in administrative workload
- More consistent and transparent application handling
- Improved efficiency during peak seasonal allocation periods
- A scalable framework for future seasons
Key Learnings
Digitalising complex workflows can unlock both operational and community benefits.
Georges River Council demonstrated that:
- Structured digital processes improve fairness and clarity
- Reducing manual touchpoints drives efficiency gains
- A better user experience leads to smoother engagement with stakeholders
What’s Next
Building on this foundation, Georges River Council is well positioned to:
- Further refine allocation workflows
- Expand digital processes across other booking types
- Continue improving transparency and efficiency in community access
Talk to the people who care about the experience you deliver.
If you’re looking to:
- Consolidate bookings across teams and venues
- Improve payment flexibility and reduce refund friction
- Strengthen governance and reporting without adding admin
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